When One Became Two (Catalogues)
Like many other retailers in this strange and unsettling climate, we have used the opportunity to adapt the Peter Sheppard Footwear business. One of the major changes at Peter Sheppard Footwear this season was the division of our season into two collections. You may have already read about this in our latest catalogue. If not, settle in and let us tell you everything.
WHAT’S GOING ON?
This season, we will have a Spring/Summer collection and a High Summer collection. The former has just landed, and you can view the shoppable Spring/Summer 2020 catalogue here. Our High Summer 2020 catalogue will land in letterboxes and online mid-October.
While individually the catalogues have slightly fewer pages, together the two catalogues have more. The Buyers at Peter Sheppard Footwear have ordered just as many styles as previous seasons - and these styles are of the same exceptional quality you’ve always known at Peter Sheppard Footwear.
MORE SHOES, MORE OFTEN
In the past, Peter Sheppard Footwear customers waited six months between our Spring/Summer and Autumn/Winter collections. This is a significant length of time to wait for women who adore beautiful footwear! By dividing the season into two collections, our customers can enjoy new styles, more often.
When making the decision to offer two collections, we acknowledged cities like Melbourne where the days are colder and the winters longer. Our customers are often still buying boots in August when our Spring/Summer collection typically launches. Now, we are endeavouring to allocate styles to Melbourne, Sydney and Brisbane in accordance with their climates and time of year. As ever, we are devoted to making the lives of our customers better through the joy of beautiful footwear.
PETER SHEPPARD FOOTWEAR IS CONSTANTLY EVOLVING
We pride ourselves on tradition yet the COVID-19 global pandemic presented an unmissable opportunity to improve the structure and production of our catalogue. Through the changes in this season’s catalogue, we hope to bring beautiful footwear to even more comfort-driven women all over the world. Peter Sheppard Footwear is continuously evolving as an innovator and market leader in women’s footwear.
DRAWING INSPIRATION FROM EUROPE
Many international brands and fashion houses follow the Spring/Summer and High Summer seasonal structure. In an effort to align the business more closely with our partners and suppliers in Europe, we have chosen to also follow this seasonal structure.
Our team is open to the feedback of each and every customer so if you wish to contact us regarding the catalogue for this season and beyond, please do so here.