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The Story of Josef Seibel: Germany’s Icon of Comfort Since 1886

At Peter Sheppard, we are delighted to introduce Josef Seibel to our Spring/Summer collection. Known as “The European Comfort Shoe”, Josef Seibel combines more than a century of shoemaking heritage with modern innovation. Behind every pair is a story of craftsmanship, resilience, and a commitment to making shoes that not only look stylish but also feel exceptional.

The Story of JOSEF SEIBEL

Introducing Josef Seibel:
A New Era of Comfort.

Redefining everyday footwear with diverse designs, exceptional comfort, and timeless style for every step.


Humble Beginnings in Hauenstein

The story begins in 1886, when brothers Carl August and Anton Seibel founded one of Germany’s very first shoe factories in Hauenstein, a small village that would later become the heart of German shoemaking. From its inception, Josef Seibel was defined by the hands that shaped its shoes, skilled artisans who transformed leather and thread into durable, elegant footwear.

What set the brand apart was not just the use of quality materials or functional design, but the human touch behind every stitch. Even today, that philosophy remains at the core of Josef Seibel’s identity: shoes made with care, by people, for people.

Josef Seibel

Surviving Wars and Rebuilding with Strength

After Carl August’s passing in 1911, his son Josef Seibel took over the company and guided it through the turbulent years of two world wars. These were times when many shoemakers closed their doors, yet Josef Seibel endured. With determination and resourcefulness, the company adapted, sourcing materials creatively and maintaining its focus on comfort and quality.

The post-war era brought what became known as Germany’s Wirtschaftswunder, the economic miracle. This period of reconstruction fueled growth, and under Josef Seibel’s leadership, the brand modernised its production methods while staying true to its tradition of hand-sewn craftsmanship.

Josef Seibel Story

Global Expansion and New Ideas

By the 1970s, Josef Seibel had expanded far beyond its German roots. Export markets grew rapidly, with shoes finding loyal customers across Europe, North America, and later Australia. Despite globalisation and competition that forced many German shoemakers to close, Josef Seibel survived by embracing innovation. The company introduced fresh ideas, lighter materials, and new designs that balanced tradition with modern appeal.

In particular, sourcing innovative leathers from Italy allowed Josef Seibel to maintain premium quality while adapting to fashion’s changing landscape. The strategy ensured the brand not only survived but thrived, even in challenging times.

Josef Seibel

A Global Brand with Local Roots

Now led by the fourth generation of the Seibel family, the company continues to operate from its historic headquarters in Hauenstein. While Josef Seibel has established production sites beyond Germany, its focus remains firmly in Europe, where craftsmanship and quality remain central to the brand’s identity.

Josef Seibel is now beloved in markets worldwide, from Canada and the United States to the Middle East and Oceania. This international success reflects the universal appeal of shoes that combine timeless European style with all-day comfort.

Josef Seibel

Shoes Designed for People’s Lives

What makes Josef Seibel shoes so enduring? At the heart of the brand is an understanding that a good shoe must serve people in their everyday lives. From lightweight soles to removable insoles, from breathable leathers to hand-stitched detailing, every feature is designed to make walking effortless.

For women, Josef Seibel offers versatile sandals, loafers, and sneakers designed to carry you comfortably from morning errands to evening outings. For men, the collection includes casual yet polished shoes that embody German precision and durability.

Josef Seibel shoes

A Legacy of Craftsmanship and Care

Josef Seibel is more than a shoe company, it is a story of resilience, family, and innovation. Each generation has carried forward the same values: craftsmanship, comfort, and respect for the customer. For 138 years, the company has never lost sight of its purpose: to design shoes that people love to wear every day.

As the brand proudly states:

“The art lies in inventing the right shoes to satisfy our customers, again and again.”

Josef Seibel Innovation

We’re thrilled to launch the Josef Seibel Spring/Summer Collection, featuring a wide range of designs for both men and women. With exceptional fit, premium quality, and timeless style, these shoes redefine everyday comfort.

Step into the history and craftsmanship of Josef Seibel, available now in-store and online at Peter Sheppard.

WOMEN'S COLLECTIONMEN'S COLLECTION

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